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HomeConsultingThe content supply chain’s AI awakening2025 CMO Studyover 20+ years of collaborationwatsonxIBM accelerates Adobe solutions for Riyadh Air Using our Adobe Assistant pack, Riyadh Air launched their new website with Adobe Experience Manager in under two months and activated digital media campaigns in just three weeks. Read the blogAdobe and IBM redefine healthcare experiences through AI-orchestrationHow auto brands are winning in AI-powered searchDiscover IBM Consulting AdvantageLearn more about our industry expertiseGet the Everest reportIBM also ranked a leader in the 2024 Forrester WaveRead the blogIBM’s own marketing transformation with Adobe Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company, consolidating 40 DAM platforms into 1 and bringing web pages to market 75% faster.T-Mobile unlocks marketing efficiency with Adobe Workfront T-Mobile shares their journey with Adobe Workfront and the steps they are taking with data and governance to be successful in a new AI-powered world.Lufthansa launches an intuitive, personalized website The airline group teams with IBM and Adobe to improve customer experience.Read the reportThe CEO’s Guide to Generative AI Marketing’s sink or swim moment Generative AI offers marketing a time to shine. Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it—until now. Download the insights2025 CMO Study The CMO revolution: 5 growth moves to win with AI Findings from the IBM Institute for Business Value 2025 CMO Study reveal that 84% of demand leaders see AI as a game-changer, but most lack the agility to turn vision into results. This gap stalls growth and risks eroding customer experiences and competitive advantage. It's time for a major leap in marketing operations. Download the CMO reportGenerative AI marketing strategy Data is essential: Building an effective generative AI marketing strategy.Put AI to work for Marketing Learn how your organization can harness the power of generative AI to help your marketing teams get the right message in front of the right person, at the right time.How AI is Transforming Marketing and the Content Supply Chain Join Jennifer Quinlan, Global Managing Partner, to unveil how AI is reshaping content supply chains. Gain insights, hear expert perspectives, and get strategic advice.How can AI help creatives be more...creative? Explore how AI is empowering creatives to push boundaries and unlock new levels of innovation, making the creative process faster, smarter, and more inspiring.IBM reimagines digital marketing with Adobe Firefly Generative AI Discover how IBM is transforming content creation with Adobe Firefly to deliver faster, more personalized experiences for clients.Learn moreLearn moreLearn moreLearn moreTalk to an IBM Garage expertSubscribe nowKnow moreRegister nowLearn more

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